Alix Barasch

University of Colorado at Boulder

Alix Barasch is an Associate Professor in Marketing at the University of Colorado at Boulder. She studies how new technologies are fundamentally reshaping consumer behavior and well-being. Her research has has been published in a variety of top journals in marketing (Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing) and psychology (Journal of Personality and Social Psychology, Psychological Science). She currently serves on the editorial boards at Journal of Consumer Research, Journal of Marketing, and Journal of Consumer Psychology, and was selected as a Marketing Science Institute Young Scholar in 2021. In recognition of her teaching, she was named one of Poets & Quants' Best 40 Under 40 Business School Professors.

Alix earned her Ph.D. in Marketing from The Wharton School, University of Pennsylvania, and previously she was an Assistant Professor at New York University and a Visiting Associate Professor at INSEAD. Before starting her graduate studies, Alix worked at MDRC, a non-profit dedicated to education policy research. She was also selected as a Fulbright Scholar, and spent a year teaching at the University of Macau and doing research at the Hong Kong University of Science and Technology.