Bonnie Simpson

Western University

Dr. Bonnie Simpson is Associate Professor, DAN Department of Management & Organizational Studies, Western University, London, Ontario, Canada. Bonnie’s research is grounded in social psychological processes and examines how and why consumers engage in prosocial actions such as sustainable behaviours, charitable giving, and purchasing that supports social good. Her research is published in top journals in the consumer behaviour field such as Journal of Consumer Research, Journal of Marketing, and Journal of Marketing Research. Bonnie teaches consumer behaviour and marketing research courses at Western University.