Dafna Goor

London Business School

Dafna Goor is an Assistant Professor in Marketing at London Business School. She studies branding, luxury marketing, authenticity, symbolic consumption, status-seeking, and consumer well-being. Her work has been published in the Journal of Consumer Research, Proceedings of the National Academy of Sciences, and The Research Handbook on Luxury Branding.

Dafna completed her doctoral studies at Harvard Business School.