Hillary Wiener

University at Albany

Hillary Wiener (hwiener@albany.edu) is an Assistant Professor of Marketing at University of Albany studying consumer psychology. Her research focuses on the role of conversation as it relates to advertising, sales, and word of mouth. She studies how marketers can improve conversations, both those in which the brand or a salesperson is a participant and those in which a product is the topic of conversation. Recent work looks at product-facilitated conversations, word of mouth about surprise products, gift giving as an alternative to conversation, and small talk between salespeople and customers. Her work has been published in the European Journal of Marketing, the Journal of Personal Selling and Sales Management, the Journal of Business Research, and Psychology & Marketing.