Jillian Hmurovic

Drexel University

Jillian Hmurovic is an Assistant Professor of Marketing at the LeBow College of Business, Drexel University. Professor Hmurovic’s research investigates consumer decision making and the psychology that surrounds it, with a focus on the time architecture of consumer experiences, online retailing and communication, and consumer well-being. She uses a multi-method approach that combines behavioral experiments, field studies, and real-world data to understand (1) how we can improve consumer decision making and (2) how technology shapes consumer behavior. Professor Hmurovic’s research has appeared in leading marketing and interdisciplinary academic journals, including the Journal of Marketing, Journal of Marketing Research, and Proceedings of the National Academy of Sciences.

Prior to joining LeBow, Professor Hmurovic received her Ph.D. in Marketing (with a Research Methods concentration) from the University of Pittsburgh and was a postdoctoral fellow at the Wharton Risk Management and Decision Processes Center at The Wharton School, University of Pennsylvania. Professor Hmurovic also holds a M.A. in Organizational Psychology from Michigan State University and a B.A. in Psychology (with a Spanish minor) from Purdue University.