Kelley Anderson

College of Charleston

Kelley Cours Anderson is an Assistant Professor of Marketing at the College of Charleston (Ph.D., Texas Tech University). Kelley’s scholarship focuses on how emerging digital media technology impacts the way we consume and build markets and is informed and motivated by 15 years of industry experience leading CRM and consumer insights teams. She is passionate about bringing her industry experience into the classroom in courses including Social Media Marketing, Advertising/IMC, Marketing Research, Consumer Experiences, Digital Marketing, and Marketing Concepts. Her research has been published in Journal of Macromarketing, Journal of Consumer Behaviour, Journal of Retailing and Consumer Services, Journal of Real Estate Finance and Economics, and Marketing Education Review. Her working papers have been honored with several awards. More details about her research and teaching can be found on her website: kelleycoursanderson.com.