Lauren Grewal

Tuck School of Business, Dartmouth College

Lauren Grewal is an Associate Professor in Marketing at the Tuck School of Business at Dartmouth College. Prior to joining Dartmouth, Lauren received her Ph.D. in Marketing from the University of Pittsburgh.

Lauren researches questions related to understanding various types of consumer behavior in three main theoretically and managerially relevant contexts (and the intersection of these domains): consumer identities, digital and social media, and consumer well-being. Her research has been published in a variety of top journals in marketing (e.g., Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing) and she currently serves on the editorial board at Journal of Consumer Research and is an ad hoc reviewer for a number of other journals.