Liang Huang

Tsinghua University

Liang Huang is an Assistant Professor in Marketing at Tsinghua University. Her research focuses on consumer judgment and decision making, innovations in financial services, and consumer financial decisions. Her work has been published in the Journal of Marketing Research and the Journal of the Association for Consumer Research and has been presented at various conferences. Liang is the recipient of the Consumer Financial Well-Being (CFWB) Emerging Scholar Award and has won the Lincoln Financial Best Paper Award which recognizes outstanding academic research in financial planning and related disciplines.

Liang received her Ph.D. in Marketing from the University of Arizona in 2021 and received her bachelor’s degree in business administration from Tsinghua University in China.