Sharlene He

Concordia University

Sharlene He is an Associate Professor of Marketing at the John Molson School of Business, Concordia University. Her research examines consumer judgment and decision processes through an information processing lens and is focused on providing insight into questions of theoretical and practical importance. She has developed conceptual frameworks that offer novel understanding of important consumer judgment processes such as how consumers form judgments of willingness-to-pay, why consumers rely on algorithmic recommendations, and how the attraction effect occurs in choice. She also investigates the effects of psychological uncertainty and control in consumer judgment processes. She has been awarded research grants by the Social Sciences and Humanities Research Council of Canada and received the Petro-Canada Young Innovator Award. Her research is published in top marketing journals, including Journal of Consumer Research, Journal of Marketing Research, andJournal of Marketing. Sharlene received her PhD in Marketing from Northwestern University’s Kellogg School of Management. She also holds an MA in Economics from University of Toronto and a BComm from Queen's University.